Procter & Gamble trade mark lawsuit filed

HABA-Davion sued over a number of P & G brands

The Procter & Gamble Company (P & G) has announced that it has filed a lawsuit against HABA-Davion, Inc. for trade dress and trademark infringement involving several beauty care brands.

HABA-Davion manufactures and distributes health and beauty private label products to retailers.

The lawsuit relates to the Secret(R), Old Spice(R) Red Zone(R) and High Endurance(R) brands. The lawsuit was filed today in U.S. Federal District Court in New Jersey.

P & G’s Chief Legal Office, Jim Johnson, said:

“As in other cases we have pursued successfully, this is a clear case of infringement, designed to feed on the goodwill of our brands and confuse consumers.”

“By filing this lawsuit, we are asking the court to enforce this area of law,” Johnson added. “We encourage these companies to compete fairly with us, based upon their own designs and within the letter and spirit of the law.”

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